‘Slow fashion’ it’s time to bring about a change, ethically.
The horrendous effects of ‘fast fashion’ are no surprise to us anymore. It’s destroying land, air and water all at the same time. The after-effects environmentally, economically and socially are bringing about a global catastrophe in the name of climate change.
With an average person buying about 100 pieces of clothing a year, they discard them at the same rate. They often end up in landfills, staying there for years and adding carbon to the environment. Of course, cheap and accessible clothing has made all this possible to a greater extent.
So what can be the solution to this problem of fast fashion?
The most basic thing that comes to our mind in the name of a solution is ‘slow fashion’. And yes it most definitely is the answer to our worries about fast fashion.
Rad about: Slow fashion VS Fast fashion
What slow fashion means?
Yes, we know the solution to fast fashion, but what is slow fashion exactly made up of?
The term ‘slow fashion’ was coined by Kate Fletcher published in The Ecologist in 2007. Here she talked about how there needs to be a movement in the fashion industry similar to the ‘slow food movement’.
Basically, slow fashion believes in taking a local approach, having a transparent production system and making sustainable products. Slow fashion is a means to promote the philosophy of how less is more and quality over quantity. ‘Sustainable, eco, green or ethical’ can be treated as similar terms of slow fashion. While slow, sustainable or eco all provide efforts towards a better fashion industry, slow fashion means to focus more on the production or the pre-consumption process. The model wants to slow down consumerism and be ethical.
Slow fashion wants consumers and producers to actually slow down and assess at every stage. While the manufacturer sources the fabrics, what impact did it create on the environment? While the garments are being manufactured, what were the working conditions of the labourers? The carbon footprint of each product? Or what percent of recycled clothing is being used?
Consumers should become conscious buyers. How ethically is the garment manufactured? Do you actually need it? How environmentally conscious is the brand? Slow fashion means going through this entire process before deciding to buy something new.
Why buy slow fashion?
As they want the clothes to last a long period of time and be a good return on investment the fabrics used in slow fashion are of high quality. Generally, they make use of natural fibers like organic cotton, hemp or bamboo pulp. Since it uses local workforce and resources it is not possible to carry out mass production which is useful to discourage mass consumption. Active research is going on to overcome this hurdle and increase production. Slow fashion is the means for local and fair trade.
Transparency in production cycle:
Talking about the production cycle, slow fashion brands are as transparent as possible. There is an equal contribution from the artisans, designers and producers. Even many brands look forward to giving extra incentives to these local artisans on profits.
Pricing is one downfall of slow fashion. When producers use upcycling techniques and make clothes locally it can be costly. At the same time picking out clothes from vintage/thrift stores can be contrastingly cheaper.
Slow fashion can be the means to build a better fashion industry. It’s a revolution on its own. Designers like Giorgio Armani, Natalie Chanin and Stella McCartney are some of the big names that were kind of pioneers for slow fashion in the industry.
Overall, slow fashion can lead to global change, definitely, sustainable development is the greater goal. Many documentaries like ‘The True Cost’ have helped people change their practices. With the growing popularity of these terms, brands are taking notice. Consumers are taking action. Brands have come up with special teams to oversee their sustainable practices.
Slow fashion encompasses the feelings when curated with the special love and care of everyone involved in the production, to the consumers who wear them and the safety of people, animals and nature. Join the slow fashion movement today!