– Adopt the sustainable ‘slow fashion movement’ from today. 


The current fashion world is categorized with high fashion, glamour and exaggerated consumerism. The fast-fashion business is increasingly destroying the planet. The corporates don’t pay heed to these destructions and are concerned about profits only. It is important to counter these ill-effects of fast fashion

Talking about the damage and the will to take action made it absolutely necessary to come up with a counteraction plan. So, the term slow fashion was born in response to this. 

Slow Fashion: 

‘SLOW FASHION’, a term that was created to flip the fashion industry. A reaction to create an intentionally well-balanced and holistic model to decelerate the wheels of high-end fashion.

Kate Fletcher first used the term at a conference, stating,“Slow Fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining drive”.

Slow fashion and others:

  • Sustainable fashion: The umbrella term that works to achieve long-lasting and environmentally friendly fashion. It is more about use beyond the end.
  • Eco-fashion: Here brands are most concerned about the impact of their production and consumption process on the environment.  
  • Ethical fashion: Ethical fashion cares for the well-being of people and animals. It advocates for safe and ethical working conditions for workers. Care for animal rights and be a vegan brand. 
  • Green fashion: It is about making clothes that are friendly to the health of the environment, producers and consumers. It takes into account the impacts like the carbon footprints of the clothes.  
    features of slow fashion
    Features of slow fashion
slow fashion movement
The slow fashion movement

All these categories gave rise to the ‘slow fashion movement’ which can help make a positive change. Similar to the slow-food movement, but for fashion. The slow fashion movement integrates ethical production, quality and fair consumption of fashion. 

A Slow Fashion Movement:

A movement to advocate for everything that is wrong with the fashion industry, the SLOW FASHION MOVEMENT. 

The environmental impact they want to change, 

  • The building blocks of garments, fabrics like cotton, use up to 5000 gallons of water for production.
  • About 24% more pesticides and 11% more insecticides are used for these crops. 
  • Fabrics like polyester, cotton and rayon take years to decompose, emitting CO2 for years. 
  • Even the dyeing process uses gallons of water and leaves behind a tremendous amount of chemicals in the water.

So, to minimize this environmental impact the slow fashion movement wants the consumers to act responsibly. Things like barring the use of synthetic fabrics and replacing them with natural and decomposable ones. Sourcing locally, to avoid transport pollution. Following, the Three Rs to discard the products in compliance with nature. 

The social change they want,

  • The farmers or producers of fabrics are often paid low wages for their produce.
  • Working conditions in many garment factories across the world are sub-human, with extremely low wages. 
  • The manufacturing process often harms the environment around these places, leaving behind years of suffering for the people. 

Socially, there should be a drastic change in the model of the fashion industry. More respect towards the farmers and textile workers across the world.  Many times, the ethnic traditions of small rural regions are copied by corporations, to earn more profit. The movement also has many initiatives that advocate for such rights. They also offer better skills and development practices for the local communities. 

slow fashion movement
A web of the slow fashion movement

Cheap clothing is expensive for the planet: 

The entire model of fast fashion looks forward to slowing down the production process while waiting for it to have a rippling effect on consumption. Taking into account the cheap quality of clothes and low rates, the discard rate is huge. Slow fashion concentrates on building every piece with the utmost quality, care and beauty. We have seen brands, like H&M, making false promises about them being sustainable, but they have lowered their curtains on transparency and continue to exploit the environment and workers. To protect their brand image, companies have adopted the technique of ‘greenwashing’ i.e. to convey a false impression of being slow or sustainable. The slow fashion organization busts such companies through their thorough investigations. 


The slow fashion movement really took off after the Rana Plaza incident in Bangladesh in 2013. Since then people across the world are joining forces to make brands more accountable for the destruction they cause. They want brands, corporations or factory managers to take responsibility for their actions. They have also laid special security standards or clothing standards, which brands need to comply with. 

If one wants to get involved in the slow fashion movement it is very easy. One can just start by making changes at personal levels. You can start by boycotting unsustainable brands, thinking before purchasing, compensating for your purchases, making maximum use out of them, trying to contribute by being vocal about it and committing to your actions and values.  

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