What is fast fashion?

Fast fashion refers to the way runway styles or, say; upcoming trends are made available to the customers in the quickest way. The clothes made under this bombards in the market by the big brands flow very fast and in very high amounts. The clothes being cheap in price and high in availability makes consumers compelled to buy them.

As per research, the net worth of the required industry is 1.2 trillion. According to Global trends, the industry is growing rapidly. It is changing the way people live, dress, and see things. The whole lifestyle of a being is affected by this industry.

Studies show that every 1 person in 6 works in the garment industry. 75-80% of them are women. The wage of the labor is quite low, and only 2-3% of people become able to earn a good income for livelihood.

The way into the Fast fashion industry-

Whatever world trend or runway trend is going on, the fashion industry starts producing that item in bulk amount. The clothes are of low quality, inexpensive, and of less lifetime. The retailers or big brands, once made clothes in huge amounts, start supplying the stuff in the market.

impact of fast fashion
Impact of fast fashion

When the items remain everywhere in the market, both online and offline, the consumers subconsciously become forced to buy that cloth. The way society has structured and worked, now a days, fast fashion is a part of the lifestyle. One who follows it, consider as updated. Whereas one who does not accommodate accordingly, being as oldish. 

Fast fashion, as the name shows, changes very quickly. The item which is in trend today will not have the same impact tomorrow. Every single day new trend forms. The young generation, being the most affected by this trend, falls into the trap and spends millions on shopping.

Have a look at behind the fashion scene https://youtu.be/nxhCpLzreCw

What are the problems of fast fashion in today’s changing world?

It consumes water in high amounts:

The fast fashion industry is having second largest consumer of water in the whole world. 700 gal. of water requires to make 1 cotton shirt.

The water which is left as waste then disposes of anywhere. This leads to further different issues. Like if the water is disposed of in the land, the fertility of that land will be in danger. If the wastewater passes into rivers, it will pollute the freshwater, eventually mixing up in the ocean.

Fast fashion leads to water pollution:

Textile dyeing is the second-largest polluter of water. The chemicals used for dying are mixed in water, and then clothes are dipped into that and get dyed. The used water is then put into rivers and ponds that lead to water pollution.

Air pollution is an issue generated by fast fashion:

The industry is responsible for 10% of carbon emissions produced worldwide. The carbon produced when going into the atmosphere, react with other gases and form harmful substances that lead to air pollution.

Fast fashion pollutes the land:

In every second, one garbage truck, full of clothes, is dumped into landfills. The clothes, being made of low-quality materials and plastic, take years or decades to be completely decomposed. Animals further end up eating those stuff and get prone to diseases.

Marine ecosystem issues:

0.6-1.7 million microfiber end up disposing of in the ocean every year. The marine animals who do not have an idea about the freaking thing end up thinking that as food and eating them. It makes their life in danger. Further, when humans eat fish and other marine animals, the fibers and plastic particles reach their bodies, making them prone to infections and diseases.

Above are some of the impacts of fast fashion on the world. The list is quite huge.

fast fashion problems

Fast Fashion problems

What is the alternative to fast fashion?

slow fashion
Slow fashion

The way fast fashion is growing and is impacting the earth, the pattern needs to change. The alternative of this industry is important to conceptualize and used in real life. Are you wondering about what could be the alternatives?

Well, slow fashion is the answer to this question. As per slow fashion, the clothes are of high-quality fabrics and materials that usually make items have a long life. When the clothes remain of long life, you can wear them for years. Slow fashion clothes even follow the zero-waste concept. The brands promoting slow fashion keep in mind that they use those materials that further can be reused and recycled. Hence, the fast-fashion impacts will decrease eventually.

Way forward:

Now is the time when we, humans, should adapt to today’s conditions and move towards a sustainable lifestyle. The more we move towards environmentally friendly clothes, the more we are contributing towards a healthy environment.

When doing your shopping, you only need to focus on some points to prevent getting into the trap of fast fashion. Firstly see the clothes you are selecting, check out the materials used for making them, research if it is easily decomposable or not? The dress is evergreen or not? Etc. By focusing on these questions, you can buy sustainable clothes.

What are the benefits of sustainable clothing over fast fashion clothes?


sustainability in fashion
Sustainable clothing

Sustainable clothing has so many benefits. The essential one is that they are environmentally friendly. In the way of making sustainable clothing, the service providers take into account zero waste. Even if something is left, reusing is the option

However, in fast fashion clothes, we can not say the same thing. The clothes being of plastic particles like polyester causes negative impacts on Earth.

Sustainable clothing supports the 3R factor-

  1. Reduce
  2. Reuse
  3. Recycle

To know more, read- 3R of sustainability in Fashion: Reduce, Reuse, Recycle


To conclude, sustainable clothing is the future of the fashion industry. At this time, its trap is everywhere, but one can make their own choices regarding clothes. Sustainability in fashion will not only help you have better quality clothes but provide a sustainable lifestyle approach as well.

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