By now, even the person living under a rock has themselves acquainted with the ill-effects of fast fashion. The high demand and supply rate, cheap availability of knock-off trends and the global supply chain have been catalysts for the high success rate of fast fashion.
However, in recent times slow and gradual changes are happening. Customers now ask for accountability and transparency. The demand for better, safer and greener products is gradually increasing. Even though fast fashion has its claws dug in the fashion industry, some changes are being seen.
Now even the big fashion brands are talking about keeping sustainability at the forefront of their business. Activists and change-makers are trying their best to highlight the issues caused by these fashion hazards.
The qualities that a brand should possess to truly be sustainable are producing less waste, using less toxic chemicals, treating and paying workers fairly and understanding that environmentalism must be intersectional and inclusive.
Rêve En Vert has taken upon itself to be a one-stop-shop. Moreover, an e-commerce luxury boutique that focuses on bringing together sustainable brands on one platform. This online store has a range of products right from womenswear, accessories and jewellery, as well as organic homeware and beauty products.
History of Rêve En Vert:
In 2012, Cora Hilts was completing her graduate degree in environmental politics and sustainability from London’s King College. At the same time, Natasha Tucker was just back from an organic farm in Bermuda. Both of them didn’t have any prior knowledge of fashion.
“I just kept reading research papers on the impact of the fashion industry “and it was astounding that something essential to everyday life—our clothing—could come with this ethical and environmental backstory of destruction,” explains Hilts.
In 2013, Natasha and Cora came together to directly
impact and change the way people shop. Today their venture is being described as the Net-a-Porter of sustainable style. It began as a mission by the co-founders to change the way people consumed fashion to be more sustainable while realizing the importance of conscious consumption. The company provides a wide range of retail offerings. Along with, the editorial and community sections of Rêve En Vert also speak to the customers on various levels.
“The only theme that connects everything is that the themes are around the utmost sustainable options we have as a collective humanity. I hope you enjoy it all and join our journey of creating harmony with the natural world through more conscious choices,” says Hilts.
The brand name Rêve En Vert is translated from French as a dream in green.
Brands under Rêve En Vert:
The e-commerce site has A-Z brands on its platform like Albiva, Caes, Eym Naturals, Mardu, Soko and several others. They simply get on-board brands that comply with any of their four principles of sustainability, i.e. organic, re-made, local and fair.
Their main idea though expresses Tucker, “we are not sacrificing style for ethics: rêve makes shopping consciously easy.”
The people of Rêve En Vert and their associated brands have the fundamental desire to protect the natural world. They are trying their best to serve sustainability and consumption without compromising their production and ingenuity. With this the company also believes in the existence of climate change, zero waste, getting rid of toxic chemicals and believes in respecting our waters.
Conscious design and conscious production have a great human impact. Consideration for all people and society is important. The company’s values stand against forced, low paid and horrible labour. Their social beliefs include fair and transparent working conditions, slow and considered fashion, supporting local and artisanal production and individual empowerment.
A transparent and sustainable supply chain. Most of their designers are independently owned and their economic policies go hand in hand with protecting people and the planet. Their economic beliefs include using second-life materials, using upcycled and recycled materials, that less is more, cost should correlate to quality & longevity and they also believe in giving back.
Rêve En Vert’s sustainable supply chain:
Ranging from fashion to beauty, all their lines use materials that are organic and natural. Sourcing ethical materials that cause a low impact on the environment and can be used for longer. Using biodegradable materials at the start of the supply cycle is important to reduce further footprints.
By using upcycled and recycled materials as often as possible is important to help create sustainable production.
By showing appreciation to the local communities, local traditions and economies their designers strive to give back to the community.
Paying respect and living wages, factories having fair working certifications and respect towards the environment. These are the key features of a fair supply chain.
Rêve En Vert is the platform for sustainable living. We embrace brands that have the planet at the heart of their mission. Mother Earth is our flagship store.
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