Any electronic-based technology company can be called a tech company. For eg, businesses that deal with digital electronics, software and internet-related or e-commerce services. Some of the giant tech companies in the world are said to be valued for more than trillions of dollars. Tech companies have been successful in seizing consumer mindshare and compelling minds of people. Technology is consumed by almost all the inhabitants of the earth. 

When we talk about technology and sustainability. One possible connection can be on how we use technology to be more sustainable individuals. Any innovation that considers the environment as important and looks forward to catering to economic and social development. 

Google LLC is one of the biggest search engines in the world with a net income of more than $1210 billion. An American multinational technology company that specializes in a range of internet-related services and products like online advertising technologies, a search engine, cloud computing, software and hardware. Beyond this, the company’s products include various services like Google Docs, Google Sheets, Google Slides, Gmail, Google Drive, Google Translate, Google Fiber, etc. to only name a few out of their massive offerings. 

History of Google: 

Google first began as a research project by Larry Page and Sergey Brin. The company was incorporated on September 4, 1998. Since then the company, or moreover its search engine, has been making a place in people’s lives as default search engines. By 2015, Google was reorganized as a wholly-owned subsidiary of Alphabet Inc

Sustainability initiatives at Google: 

Sustainability at Google
Sustainability at Google

Since sustainability and taking action against climate change has been a core issue for the world, many companies have come forward to do their bit for the same. Giant tech companies came up with their strategies to do a bit for the environment.

A look at Google’s sustainability timeline:

2007– Google becomes the first major company in history to be carbon neutral

2010– First tech company to buy renewable energy at scale. 

2017– First major company to match its entire electricity consumption with renewable energy. 

2019– $150 million invested in renewable energy in key manufacturing regions. 

2020– First major company to neutralize their entire legacy carbon emissions. 

Google’s sustainability mission: 

Carbon neutral since 2007

Carbon-free by 2030. 

We unify our practices, partnerships, and products around a single mission — to foster sustainability at scale. By organizing information about our planet, and making it actionable through technology, we help people make even more positive impact, together.

The company is the world’s largest annual corporate purchaser of renewable energy and they look forward to innovative ways to make their operations more sustainable. Carrying out the circular economy in data centers, using recycled alloy for their new products and developing a responsible supply chain are some of their missions.

Circular economy
Circular economy

With a view of pushing change forward, the company has partnered with many nonprofits, research organizations and the government to help build better technology. 

We’re helping more than 500 cities measure, track, and reduce an aggregate of 1 gigaton of carbon emissions by 2030.

We’re adding features to our core products that will help 1 billion people reduce their environmental footprint.

Sustainability commitments: 

To help build a sustainable planet for everyone Google commitments are aimed at improving the health of the planet. They commit to decarbonizing their energy consumption so that by 2030 they can carry out carbon-free energy operations everywhere 24/7. Their next goal is to maximize the reuse of finite resources across the value chain while enabling others to do the same. They also aim at replenishing 120% of the water consumption by 2030, while actively supporting water security and ecosystems.

Progress so far:   

Making efforts while getting most of their technology to make a difference. 

Carbon-free energy: 

Carbon-neutral since 2007, using 100% renewable energy. They have nearly 6 GW of renewable energy projects under and spurring $7 million of investments in it. 

Data centers: 

Having efficient data centers to serve better and sustainably to customers. This could be done by designing, building and operating to maximize efficient use of resources and improve environmental performance. 

Workplace: 

Creating a sustainable workplace is good for people as well as the environment. Efficient work practices like using the Google shuttle buses in 2019, helped them save more than 43,000 metric tons of CO2 emissions. 

diverse workplace at Google
Diverse workplace at Google

Devices & Services: 

By joining together sustainability, operations and production can help make better products for the people, planet and the communities. Since 2019, all shipments made by Google products are carbon neutral. 

Supplier responsibility:

A sustainable and responsible supply chain is essential for the business, people and the planet. Ethically sourcing the raw materials, minimizing their environmental impact and improving the lives of their workers. They also want to promote meaningful social change at supplier sites and nearby communities. 

More sustainable choices with Google: 

Travel and shop more sustainably as Google Flights brings carbon emissions information. They also show more energy-intensive products in their Shopping Tab. using the Energy shift feature by Nest Renew, they are helping people save energy at homes. Google maps show the most-efficient fuel routes. The Google cloud is the cleanest cloud in the industry. 

In all these efforts, our goal is to make the sustainable choice an easier choice. At the individual level, these choices may seem small, but when people have the tools to make them at scale, they equal big improvements. We’ll need nothing less to avert the worst consequences of climate change, and we’ll continue to find ways our products can help.

Read about more such sustainable initiatives:

Suscin – Promoting Sustainability

McDonald’s- lovin’ the planet

IKEA- People and Planet Positive

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