Slow fashion refers to the fashion that takes sustainability into practice. It does not follow fast fashion runway styles and global trends but works on creating such clothing that contains sustainable fabric. The slow fashion clothes remain of high quality and reliable materials that are durable as well. This blog discusses means of promoting slow fashion brands.
But in the world of fast fashion, slow fashion brands can find it difficult to make an impact. People even knowing the devastating effects of fast fashion on our planet, still buy those clothes in bulk. The reason is changing the way fashion brands do their marketing.
One knowing or without knowing fills stuff in their mind regarding fashion by seeing different posts and advertisements. If any person has bought a new dress and posted a pic on Instagram, others feel the need that they must have such fashionable clothes as well. It will make them click on the referral or affiliate link and buy those items.
Well, it might seem natural that everyone wants to have the thing that is in trend and fashionable, without thinking about the consequences.
But let us focus on the big picture!
The more need for validation on Social media sites make people follow runway styles and that leads to more and more clothing waste in the end. The waste then ends up being disposed of in landfills. There it pollutes land and water. Eventually, all the efforts, work, and money invested in this clothing go to waste.
It is quite surprising that most people are aware of this fact, but their shopping habits do not get changed. Well, it is the power of marketing. It can make anything look beautiful and worthy of others’ attention.
As per social media stats, there are 3.5 billion social media users worldwide. A person spends an average of 3 hours per day on messaging and scrolling social sites.
Slow fashion brands need to actually focus on social sites. By making a strategy for their brand, they can get great leverage. With proper marketing, they can turn the audience into their customers. Wondering how? Check out the below points.
Share your authentic story with your audience.
Means of promoting slow fashion brands:
People on social networks love to read authentic stories. It is the biggest advantage for slow fashion brands because they usually consist of their unique stories.
But make sure in your story, you focus on your customers, not on the products and items you are selling. Once the audience feels connected with the brand, they will eventually buy your items as well.
Writing your starting reason for the brand should contain humor, emotions, and a call to action.
The required fashion brands should be more transparent in their marketing. If we talk about fast fashion, they usually do not remain transparent with their customers. They do not say that their clothes contain polyester and other low-quality materials.
But here slow fashion has an upper hand. They can be transparent about their clothing.
If you are having a sustainable brand, then you can tell your audience about what is the raw material your brand use, how it works on a sustainability approach, how your brand is different from a fast-fashion brand, etc.
Tell the audience about how your brand is environment-friendly:
Fashion brands can enhance their marketing by telling their audiences about their brand. They can tell about their production methods and the technology they use. It gives a strong impression on customers when they know the story of the stuff they buy.
Customers always look for transparency. As consumers are becoming more aware of textile waste, they are concerned about the sustainability of their choices. Hence, if they want to know more about the products they purchase and how it affects the environment.
So, if the brands come clear about their clothing production and become transparent with the supply chains, the consumers are more likely to choose them.
Tools to show your sustainability approach:
In order to make people aware of their actions, concerns, and the approach towards sustainable fashion, brands need to be more open-sourced. They can use various platforms and tools to reach their audiences.
For instance- brands can share their work and deliver their stories to a considerable amount of people by using blogs, or other social media platforms. Fashion brands can upload pictures, or post about their sources on social networks.
It will provide people with more information on the products. Hence, promoting slow fashion brands as well. Once the audience knows the relevance, it is easy to turn them into reliable customers. Also, the best way to grow a brand is online. This way producers can connect to their audiences without bothering with the middlemen.
Hyper localization and promoting slow fashion brands:
The best way to increase the brand’s reach is to make it appear on a more local level. The main focus of the brands should be on a particular base of audience. Running for different strategies can be sometimes difficult or tricky. But when the particular spot is fixed, figuring things become much easy.
The most reliable way to get attention is mobile media. Hence, if any brand’s approach on display is mobile friendly, that brand has more chances to grow their business and gain leads.
When fashion companies follow these ground rules, they will get more leads and traffic. It will also help brands to effectively turn their audiences into loyal customers. This is one way of promoting slow fashion and sustainable brands.
Bamboo plants make their cells at a time when they are just a little bud. In contrast, animals grow their cells slowly. Their cells split apart and make other cells during the growth process. But the bamboo-cells do not split apart; they actually stretch out. The cells mostly contain water that makes them expand like a balloon.
Being versatile in nature, it is widely used by humans for various purposes. It also provides a great source of food for animals, like pandas, elephants, lemurs, gorillas, etc.