Meat accounts for nearly 60% of all greenhouse gases from food production. Consumption of non-vegetarian items can leave a lot of toll on the environment. To grow this livestock for consumption takes up too many resources. Land and water are used to raise these animals, trees are cut down to make land for grazing. Waste from animals and related industries pollute rivers and streams. Consumption of meat is responsible for emitting gases like methane, CO2 and nitrous oxide. These gases contribute to climate change activities like global warming.
The carbon footprint of 1 pound of beef is 14.8 pounds of CO2.
The beginning of Beyond Meat:
A leap beyond the daily food items. In 2009, Ethan Brown found Beyond Meat, a slice of pioneering plant-based meat, one that does not affect the environment negatively. Two University of Missouri professors Fu-hung Hsieh and Harold Huff, who had been developing their meatless protein for years. Once they licensed the technology, in 2012 Beyond Meat launched its first product, Beyond Chicken Strips (originally called “Chicken-Free Strips”), with Whole Foods.
In 2013, it started expanding nationally. Then in 2014, it experimented with developing its first plant-based beef product, Beyond Beef Crumbles. Since then the company has ventured into expanding and experimenting with plant-based meat like pork, beef, etc.
The company has several manufacturing units across the USA, in states like Columbia, Missouri, Pennsylvania. Since then, the company units began expanding and soon the distribution network spread across Europe, the Middle East and Africa. They have also focused well on the Research & Development Department.
“Imagine a world where we’ve taken the animal off the table, while still delivering the meaty, plant-based, better-for-you meals you crave. That world is this one, and those meals are Beyond.”
Beyond Chicken: The company’s first product was Chicken strips in 2012. They were vegan as well as gluten-free. However, the product was later discontinued in 2019.
Beyond Burger: More than a veggie burger, this product replaces a beef burger. Made of ingredients like pea protein, moong protein, rice protein, oils, potato starch, etc.
Beyond Sausage: With three varieties the beyond sausage is an alternative for pork sausage.
Partner Ventures and distributions:
Beyond Meat has partnered up with various restaurant chains to bring about their meatless products in a popular way.
Their first venture partner was a popular food chain, Dunkin Donuts, in July 2019. They began selling their breakfast sandwiches using meatless sausage and also looked forward to national distribution.
Under their new series in November 2020, McDonald’s began with the McPlant initiative, a plant-based patty and chicken substitute.
Finally, in the year 2020, Beyond meat decided to go ahead with an online e-commerce site to sell their products directly to the customers.
In January 2021, even Taco Bell announced a test for development for a new plant-based protein food, which later went on to be a permanent option.
They also announced a joint venture with PepsiCo. It was termed the ‘PLANeT Partnership’, to research, develop and further market plant-based snacks and drinks.
Further, they also started a partnership with McDonald’s and Yum Foods. McDonald’s went ahead with newer options on their menu like the McPlant Burger and the plant-based pizza toppings and chicken alternatives. It also possibly developed taco fillings for yum Brands’ restaurants like KFC, Taco Bell and Pizza Hut.
Beyond Meat has the highest brand awareness amongst millennials.
“We believe there’s a way to feed our future.”
Through their company, they aim at shifting from animal to plant-based meat. They believe by doing so they can positively affect the planet, the environment, the climate and even the people. Through small everyday changes, they aim to create a great impact on our world.
Meat from plants helps humans eat healthier, helps fight climate change, preserve natural resources like less water, land and energy and also helps animals live better lives.
Unlike regular beef, the original Beyond Burgers can be made by generating 90% fewer greenhouse gases.
Statistically, this meat uses 99% less water, 93% less land, 90% less GHGE and 46% less energy. Read the study here- Beyond meat’s Beyond burger life cycle assessment: a detailed comparison between a plant-based and an animal-based protein source.
Read about more such sustainable initiatives at: